Web UX & Information Architecture
UX-Focused Web Designer building structured, conversion-focused websites.
I help organizations turn unclear website structures into clear, organized pages that guide visitors toward action. I work from information architecture through final site build and launch.
Quick Facts
Location
Austin, TX · Remote / US-Based
Tools
Figma, WordPress, HTML & CSS
Focus
IA + Clarity + Conversion Flow
Featured Case Study
Pool Planning Decision Tool
A structured decision framework that helps homeowners navigate complex planning choices—from early inspiration to contractor readiness.
What I Do
Three things I bring to every project.
01
Information Architecture & Page Structure
I audit existing sites and map out clear, logical page hierarchies. Every section has a purpose, every page earns its place in the nav.
02
Conversion-Focused Flow Design
I structure page flow so visitors move naturally from awareness to action. Clear CTAs, logical content order, and reduced friction at every step.
03
Build & Implementation
I design it and I build it. Pixel-accurate Divi/WordPress builds that are responsive, fast, and easy for clients to maintain after handoff.
More Projects
Selected work.
Urban Oasis Pools of Texas
A ground-up website architecture for a newly launched fiberglass pool company. Structured the site around a progressive decision funnel, helping homeowners move from inspiration and model exploration to confident quote inquiries through clear hierarchy, trust signals, and conversion-focused page flows.
Red Zone Games
Redesigned the registration experience for a legacy youth sports event website by restructuring navigation, clarifying event pathways, and introducing a simplified deposit-first flow that reduces friction for coaches and improves discovery for families.
Approach
Clarity over cleverness. Structure over decoration.
I believe a well-structured website does more work than a beautiful one that confuses visitors. My approach starts with the business goal, works backward to the page structure, and ends with a clean build that clients can actually maintain. No unnecessary complexity, no design-for-design’s-sake.
Approach
Clarity over cleverness. Structure over decoration.
I believe a well-structured website does more work than a beautiful one that confuses visitors. My approach starts with the business goal, works backward to the page structure, and ends with a clean build that clients can actually maintain. No unnecessary complexity, no design-for-design’s-sake.
Process
How I Work.
Audit & Clarify
Review the current site, business goals, and audience. Identify what’s working and what’s not.
Structure the Architecture
Map out the information architecture, page hierarchy, and conversion paths before touching design.
Design & Build
Create wireframes, refine the visual design, and build the final site in Divi/WordPress.
Launch & Refine
Test across devices, gather feedback, fix issues, and hand off a clean, maintainable site.
Let’s build something clear and effective.
Looking for a web designer who focuses on structure, clarity, and getting your site shipped? I’d like to hear about your project.